Never done that before, but as I do not have any proper information about the typeface anywhere yet, I have finally posted some pictures with William in use to my flickr account. Here are some of them.
For the Russian edition of The Art Newspaper I specially made a Bold companion for a Display style and a sans-serif in two styles, basing them on one of the projects NewOld that I’ve started a long time ago (it is used in bigger headlines, in the text a sans-serif of Dmitry Rastvortsev is used).
The Art Newspaper Russia:
William Regular, William Regular Italic, William Headline, William Headline Italic, William Display Engraved, William Display Bold.
Moskovskoe Nasledie:
William Caption, William Regular, William Regular Italic
The Prime Russian Magazine:
William Caption, William Regular, William Regular Italic, William Display
Maria Doreuli 